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Learn how to do your bridal beauty makeup with a professional makeup artist

It’s the morning of your wedding.

Your skin is hydrated and glowing, even before a speck of makeup.

You’re not stressed out or rushing around or second-guessing your look.

Your confidence has been growing, and you feel fully prepared for this moment.

Sounds dreamy, right? Believe it or not, it’s 100% possible to have a clear bridal beauty plan and implement it flawlessly from start to finish. You just need a pro makeup artist to lead the way. Beauty confidence is just around the corner, babe.

Ready to put a ring on BGB?

The Bride’s Guide to Beauty is like having a makeup artist for a best friend during your engagement. Its the perfect guide to support you in all things bridal beauty from a trusted makeup artist (me!) who celebrates beauty in all its forms. You’ll be glowing with confidence for your entire wedding experience.


BASIC

BGB
$199

One-Time Payment
or 2 Payments of $125

All 10 beauty lessons

50+ videos in total

Lifetime access to the course

3 virtual consults 1-on-1 with Emily to chat about your personal wedding look
(1 hour each, valued at $300)

Pay-in-Full Bonus – get 20% off a Shop With A Pro Private Session

Pay-in-Full Bonus – save $50 when compared with the 2-month payment plan

$199.00
One time
$125.00
For 2 months

PLUS

BGB+
$399

One-Time Payment
or 3 Payments of $150

All 10 beauty lessons

50+ videos in total

Lifetime access to the course

3 virtual consults 1-on-1 with Emily to chat about your personal wedding look
(1 hour each, valued at $300)

Pay-in-Full Bonus #1 – get 20% off a Shop With A Pro Private Session (details here)

Pay-in-Full Bonus #2 – save $50 when compared with the 3-month payment plan

$399.00
One time
$150.00
For 3 months

Let me guess, you’re deep in wedding planning mode.

You’re shopping for the dress, tasting cakes and appetizers, touring venues, and your Pinterest boards are flooded with inspiration and ideas. Everyone you run into is asking how it’s going, and you’re giddy just sharing your ideas out loud – this wedding is happening! Can you believe it?!

As you’re making your lists and checking them twice, one piece of the puzzle that can sometimes fall through the cracks is your wedding beauty. We’re talking hair, nails, makeup, skincare, all the self-care things.

Every bride wants to look and feel their most beautiful on the big day, but it can be confusing to know where to start, what beauty services really matter and which ones you can skip, and how to bring it all together for a cohesive, timeless look. No small feat, right?!

Whether you’re doing your own makeup or hiring a pro, I don’t want you to make these same mistakes:

  • You try to piece together tutorials from different makeup artists online, and end up with a makeup look that feels disjointed, mismatched, too DIY, too trendy, or just doesn’t fit your overall wedding vibe.

  • You go overboard with your beauty looks and you end up not feeling like yourself – on such an important day no less!

  • You try to copy something you see online without considering your own skin type, features, face shape, etc., and it ends up looking all wrong. Ugh!

Making any of these mistakes can lead you to feeling self-conscious, unsure about your looks, and less than confident on a day when literally everyone is looking at you. That is NOT what we want, girlfriend.

I am all about encouraging brides to take your beauty into your own hands and feel ownership and authority over something that affects your self-esteem so greatly. Knowledge is power, and you deserve to look like an absolute QUEEN on your wedding day.

Your Pinterest boards are full.

Maybe you have some makeup looks pinned to your boards or you’ve got a stash of torn-out bridal magazine pages with looks you love… if you’re old school like me! But it can all feel overwhelming, right? There’s so many different makeup tutorials on YouTube and beauty influencers on TikTok that you don’t know who to listen to or where to even begin.

What would look good on me?

Do I even have a makeup style?

What looks are timeless and what looks are trendy?

I just want to look my best and ooze with confidence on one of the most important days of my life!

You’re not alone!

So many brides approach their wedding beauty with these same questions. As I’ve done makeup for literally hundreds of brides in the last 10+ years (btw, hi, I’m Emily Edgar!), I’ve developed a makeup process and skincare routines that can cut through the overwhelm and help brides take beauty into their own hands.

I truly believe that your definition of beauty is the only one that matters. I’m on a mission to help brides personify their beauty and look their very best on their wedding day and beyond. And I’m about to spill all my best bridal beauty secrets with YOU, babe.

I’ve been hard at work for literally *years* on a one-stop shop resource for bridal beauty that will allow you to have peace of mind throughout the entire bridal beauty process so you can look and feel your best on your big day (and have fun while you’re at it!).

INTRODUCING…

The Bride’s Guide to Beauty!

The Bride’s Guide to Beauty (BGB) is a complete online course that gives brides like you ONE trusted source of knowledge and education to support you on your wedding day. BGB will give you access to pro makeup tips and tutorials to help you develop your own perfect bridal beauty look.

You won’t have to stress about your hair or makeup looks, and you’ll be fully prepared to breeze through all your wedding day beauty tasks. Peace of mind on your wedding day is priceless. No bridezillas here, I want to make your bridal beauty process FUN and accessible for even the most unsure brides.

“Stop scrolling through endless bridal content online and let Emily guide you (calmly!) through the entire process.”

— Kaylin, BGB member

BGB is the go-to resource for all things bridal beauty.

It will keep your entire bridal beauty process consistent and streamlined, so you won’t feel overwhelmed googling all the things or piece together tutorials.

How would you like to…

Learn about the bridal beauty process from ONE trusted makeup artist who celebrates beauty in all its forms and believes your definition of beauty is the only one that matters.

Have ONE budget-friendly, go-to resource for all things bridal beauty, keeping your process consistent and removing the need to google all the things.

Chat with an experienced makeup artist who can give you personalized advice based on your specific look and overall wedding inspiration / vibe.

Watch tutorial videos that show real brides with real wedding looks that are actually achievable, not airbrushed, photoshopped supermodels that give unrealistic expectations.

What does BGB include?

BGB guides you through every single step of the beauty process to get you ready for your wedding day.

1 — BRIDAL BEAUTY TIMELINE

Get a complete birds-eye-view of the bridal beauty process with a complete timeline from 12 months out, all the way up to your wedding day. You won’t miss a thing with the monthly checklists and the list of beauty services – pick what services you want to try and leave the rest – this is all about you, babe!

2 — SKINCARE ROUTINES

It’s better late than never to start a consistent skincare routine to prep your skin for your wedding day makeup. A makeup look is only as good as the skin underneath, so this section is important! Learn all about sunscreen, cleansers, exfoliants, moisturizers, oils, eye creams, retinol, and more.

3 — BRIDAL BEAUTY INSPIRATION

Learn how your wedding design can inform your beauty looks. You’ll hone in on your personal makeup style, explore current beauty trends, and craft for your perfect wedding day look.

4 — GREAT EXPECTATIONS

Learn to manage your beauty expectations whether you’re DIY-ing your makeup or hiring a pro. Not every look will fit every bride!

5 — MAKEUP TUTORIAL: Soft Contoured

Watch a professional-quality tutorial showing a complete makeup look from start to finish.

6 — MAKEUP TUTORIAL: Smoky Diffused

These 3 sections of full-look makeup tutorials are filmed with real brides in a variety of skin tones and textures.

7 — MAKEUP TUTORIAL: Sun-Kissed Glow

These tutorials alone are so valuable for you to see exactly how a bridal makeup look comes together in real time.

8 — BEAUTY CHALLENGES

This section is a beast! We’ll be tackling common beauty challenges like makeup longevity (making your makeup last all day), acne, hyperpigmentation, dark circles, and a huge section on using false lashes and lash treatments. You do not want to skip this section!

9 — HIRING A PRO

Get the real scoop on the benefits of hiring a professional makeup artist, when to do so, and what to look for. Plus how to communicate your desired look to your makeup artist and next steps after hiring.

10 — RESOURCES

I’m sharing all my favorite beauty resources, apps, blogs, products, and more in this section – it’s a treasure trove and the perfect way to learn even more about makeup and skincare.

Who is BGB for?

  • You're planning to DIY your wedding day makeup, but you don’t want it to look DIY.

  • You’re planning to hire a pro makeup artist, but you want to know more about the process and what you can be doing right now to prep your skin for a flawless makeup look.

  • You’re not sure which direction you’ll go yet, but you just want more information before you make a beauty decision for your big day.

“I really love how clearly Emily understands that bridal beauty is not one size fits all. Emily gives you the tools to craft the wedding day beauty experience that fits YOU.”

— Kaylin, BGB member

Meet Emily,
the Founder of BGB

Hi, friend! I’m Emily Edgar, and I’ve been a professional makeup artist for over 10 years working all over the industry.

From supermodels, to beauty ads, commercials and my very favorite, brides! Having been trained in Paris, France with the top European makeup academy and worked in the iconic New York City beauty scene – I’ve seen and done a lot!

In addition to my on-set experience, I spent 3 years teaching the skills of makeup artistry to new artists and beauty enthusiasts alike at the Make Up For Ever Academy in NYC.

As a fixture in the bridal suite of many weddings across the Midwest, I bring poise, passion, and confidence to every wedding while providing a customized experience to help brides personify their beauty and look their very best.

The evolution of beauty keeps me committed to learning, studying, and practicing my trade across many specialties. I truly believe beauty is a matter of opinion, one which is fluid and should always reflect the beauty of the woman herself.

BGB is built from my work with bridal clients and focuses on each step of the bridal beauty process. This insight comes from years working with brides on their most special days… this is a secret little gem, enjoy it!

“Like the professional she is, Emily provides endless tips, tricks and product recommendations, making this a valuable resource for individuals of any skill level.”

— Kaylin, BGB member

Want to see a peek of my teaching style and what you can expect inside BGB?

Check out this video pulled from Section 8 (Beauty Challenges) all about how to combat dark circles and tired eyes.

Makeup isn’t just a wedding day item on your to-do list.

It’s a process that starts at engagement, and it can make a world of difference in your confidence and self-esteem, from the very first photo to the last drop of champagne.

Your wedding makeup can seem like a piece that can be left until the week before your wedding to figure out, but that’s not the case. It’s important to start healthy skincare routines NOW, no matter how many months until your big day. Forming these habits will lay the foundation for a flawless, stress-free makeup look on your wedding day, and will benefit your skin long after the party’s over.

Having a trusted source in the beauty industry to support your bridal beauty process from the start will be essential. The Bride’s Guide to Beauty can be that for you.

“Even though my wedding day has come and gone, I know I'll be returning to this resource every time I prepare for a special event.”

— Kaylin, BGB member

FAQs

  • Nope! No makeup experience needed. We’ve created all the course content to be useful to beginners.

  • Yes! This course goes way beyond your wedding day makeup, it includes a ton of content on skincare routines, the bridal beauty timeline, addressing skin challenges like acne and hyperpigmentation, and plenty of other resources that will help prep your skin for a flawless makeup application and overall beauty experience.

  • Yes! It’s never too late to start a beauty or skincare routine. Forming these habits will lay the foundation for a flawless, stress-free makeup look on your wedding day, and will benefit your skin long after the party’s over.

  • Yes, this course is entirely self-paced and accessible online. It’s housed in a password-protected website where you can watch the videos at your own pace and come back for a refresher whenever you need (even after your wedding is over!).

  • If you want feedback from Emily as you develop your bridal beauty look, you’ll want to signup for the BGB+ option – this includes 3 virtual consults 1-on-1 with Emily (1 hour each) that you can schedule anytime between leading up to your wedding day. This will be your opportunity to chat with an experienced makeup artist who can give you personalized advice based on your specific look and overall wedding inspiration / vibe. This is a huge value!

  • Due to the digital nature of this product, returns can only be processed if requested within 7 days of purchase. After 7 days, no returns can be processed.

  • I can help! Email your questions to emily@emilyedgarmakeup.com.